What are prospective and current students saying about your institution on social media? Are they satisfied with the enrollment process? How was the last open day event? Can they find the information they need online? Are you offering the right content? And most importantly, how do you uncover these insights? 

Students today make decisions based on user reviews and online discussions. Conversations that used to happen face-to-face now take place on platforms like Facebook, Snapchat, Twitter, and more. People are better informed, and they’re receiving information from a variety of sources in new and dynamic ways. 

The good news is that with Microsoft Social Engagement, you can listen, analyze, and drive engagement all within Microsoft Dynamics 365 CRM. You have the power to engage with your audience in ways that were once unimaginable. This is no longer a luxury—it’s a vital process for education marketers to implement or risk being left behind. 

Are You Monitoring Your Social Vital Signs? 

Social Engagement taps into a wide range of sources—Twitter, Facebook, blogs, videos, and news feeds. By monitoring these platforms, you can spot trends and get alerts on how people feel about your courses or brand. This allows you to adjust your messaging and enrollment strategies accordingly. You can also identify your key influencers and address negative perceptions in real time, engaging with your audience through your social media channels. And with Student Services Case Management solutions, you can manage each student individually. 

The powerful analytics of Microsoft Dynamics social CRM provide you with detailed, actionable insights that give you a deeper understanding of your institution’s online presence. The platform’s visual filter enables you to segment your data by source, sentiment, location, or author, ensuring you have a comprehensive view of how your brand is being discussed. 

Integrate Social Engagement Into Your CRM 

You can easily incorporate social data into Microsoft Dynamics CRM, whether it’s on dashboards or within forms like Accounts or Campaigns. Integrating social interactions throughout the customer journey allows you to create leads, opportunities, or cases from social posts directly within CRM Online. This integration empowers your sales, marketing, and service teams to deliver exceptional customer experiences. Moreover, social engagement doesn’t need to be confined to just a few individuals within your marketing team. 

Empower Your Entire Team to Collaborate 

With customizable streams drawing from multiple sources, you can enable teams across admissions, marketing, and student services to collaborate more effectively. This holistic approach allows you to build stronger, more meaningful relationships with students by facilitating their engagement with your social communities on platforms like Facebook and Twitter. 

Ready to Get Started? 

At ECLEVA, we specialize in providing solutions that help transform your institution’s social engagement strategy. To learn more about Social Engagement, call us to schedule a demonstration. 

Get on board today and start transforming your institution’s social engagement strategy!